There are two types of questions on the Prince2 Practitioner exam. These are theory and hands-on.
An example of a hands-on theory question on the Prince2 is; “You want to know if advertising on TV has an effect on buying behavior. Does your favorite TV show have a greater impact on consumer buying behavior when it’s advertised on TV than when it’s advertised on the radio?” There are many other examples as well. Each of these types of question has varying amounts of knowledge required.
For example, there is a theory question on the number seven that requires you to memorize the amount of sevenths on each line. You need to know this information because when you memorize information the more effectively you will be able to remember that information.
To the point of the theory question, it seems that if you advertise your favorite TV show on TV then it will have a greater effect on consumer buying behavior. This is true for commercials on the radio, however it doesn’t hold true for “shop around” advertising that lets the consumer to shop around and buy from someone else. The problem with these types of advertisements is that they do not reflect the true value of your products.
The theory question, then, is whether or not advertising on TV can alter consumer buying behavior. It seems that it can, but it seems that the effect is far greater when the advertisement airs during television’s prime time slot than when it airs during a time when the people are more likely to be hungry, tired, or nervous. Of course, even if an advertisement can change consumer behavior, it doesn’t mean that every time that you watch a commercial for a product you will buy it.
In another example of a hands-on theory question on the Prince, it states; “For example, does using repetition in print advertising actually help with branding? Do logos in print have a greater impact on customers than those in commercials?” Again, you need to memorize the information because without the information you will have difficulty memorizing the information. Learning as much as possible will make the memorization task much easier.
It seems that the logo of a company has a much more important role in their brand than any other type of advertising can. Therefore, if a company uses the logo too often, they can hurt their brand.
Another example of a hands-on theory question on the Prince2 states; “Think about an advertisement that is repeated over. It appears on TV, newspapers, magazines, billboards, etc. What are the chances that if a company repeats that message for three years, it can truly say that they have changed their products?”
It is clear that it is harder to memorize the information for theory questions on a Prince2 exam than for the real things that you will be tested on. This is understandable because memorization of a television commercial is far different than memorization of a brochure. However, memorization is a critical part of being successful at taking these exams.
This theory question shows the greatest examples of memorization, which tend to be the hardest to memorize. These are the questions where you need to know and be able to re-learn the information so that you can demonstrate that you are knowledgeable.
Although a Prince2 Practitioner exam can be challenging, remember that many of the questions on the test are based on long-established research. and that this information is worth remembering.
